Luxury Blowing Rock NC Resort & Spa – Blowing Rock, NC
January 14, 2022
Blowing Rock, NC Offered for sale at $14,000,000
Westglow, a luxury Blowing Rock NC Resort & Spa for sale, is a singular hospitality property located on approximately 18 acres in the active destination village of Blowing Rock, North Carolina. The focal point of the property is the Westglow Mansion, the former summer home of famed artist Elliott Daingerfield, with its six guest suites and hospitality suite, grand entrance hall, dining rooms, full commercial kitchen, and interior and exterior common areas.
Westglow was formerly a member of Relais & Chateaux and while the traditional lodging and dining operations have been suspended (the property is currently operating as a short-term vacation rental model and food service offered only to spa guests), the quality approach to service remains fully intact and offers opportunities for expansion in any direction.
A crowning jewel of the property and a clear driver of the business at Westglow is the 13,060 square foot Spa and Life Enrichment Center.
The Life Enrichment Center is open seven days a week and offers day spa packages, a la carte services, and access to onsite hiking trails. The spa has been nationally ranked for 15 consecutive years, including #1 destination spa in the US in Travel+Leisure magazine in 2017 and is currently ranked #9 in Condé Nast’s list of destination spa resorts in the US. This facility includes dedicated treatment rooms, a purpose-designed salon facility, and several fitness, Vichy/hydrotherapy, and relaxation spaces. The center’s fireside relaxation lounge is a particularly compelling and marketable feature with picture windows looking to the Blue Ridge Mountains. In addition to resort guests, Westglow maintains an active membership of local and seasonal residents with over 100 members providing a significant annual income stream for the resort.
Just beyond the Life Enrichment Center is the Daingerfield House, a 3,656 square foot full house rental property with four bedrooms, a billiard room, a two-bay garage, and capacious interior and exterior common areas offering panoramic views of the North Carolina mountains. While this property is included in the rental pool, the size and location of the property would make a very desirable owner’s house, offering direct access to the resort and enough distance to maintain separation from lodging, spa, and potential events spaces.
A flat grassy lawn and adjacent tennis court complete the resort experience and offer a perfect vantage point for destination weddings and events.
The location and facility of the estate-style resort & spa are perfectly positioned for destination weddings and events. Westglow currently has over 10 weddings booked for 2022, many exceeding 150 attendees. (This area has been earmarked by current owners as a potential space for the development of a mixed lodging and banquet facility.)
Completing the property’s current room inventory is the Lodge at 217 Daingerfield Drive. This property is adjacent to two privately owned homes and includes two one-bedroom suites and a large two-bedroom, two-bath rental unit with a full kitchen, dining, and living areas. While tucked under the tree line, these units offer seasonal mountain views and are a clear choice for guests looking to rusticate in a natural and enclosed setting.
The business at Westglow Resort & Spa is driven primarily by the Life Enrichment Center which accounts for over 50% of gross revenues. Food and Beverage sales are the next largest source of income (23%), followed closely by lodging sales (20%). Miscellaneous and event-related income make up the difference. Labor and food costs are difficult to control at any business and the luxury level of service and experience offered at Westglow is clearly reflected in the historical expenses of the property.
Potential Expansion / Build Site
One area has been mentioned by current owners as a prime location for expansion. The footprint of this area is approximately 15,000 sq. ft. and currently contains Westglow’s r
- 14 Guest Rooms
- 13 Guest Room Baths
- Has Owner’s Quarters
- Built in 1917
- Building is 29,000 SQFT
- Lot is 18.28 Acres
- Photo Gallery
- Offered for sale at $14,000,000