Case Study: How Hotels can Grow Reservations
July 4, 2019
Hotels ask us all the time how to grow their business more rapidly. As an actual case study, we were asked this exact question by a hostel in Indonesia this month, “We need your advice on how to increase increase reservation growth more rapidly this year.”
We thought, why not share the answer more widely, so all our hotel and lodging partners can benefit from the same great advice. Well, here is the exact advice we provided:
Yes, we have suggestions for you.
- Get more online web links directly to your hotel website. Please log in to your profile at our website, then proceed to the OPPORTUNITIES page to learn more.
- Your hotel currently appears on 20 individual websites in our IWB network. Your profile content is currently translated to 3 languages, which means your hostel profile appears on 60 individual pages on these websites. You can increase this to 15 translations, which means your hotel can appear on 20 x 15 actual webpages. That’s 300 webpages in total, which is significant.
- Social Media Marketing by IWB – You have a Facebook page with about 3.8K followers and an Instagram account with about 2.3K, good job. But we can boost your social media exposure even more. With our optional Social Media Marketing service, we will handle all your weekly social media posting on 3 social media channels, mainly Facebook, Twitter, and Instagram, which are the main ones for the travel market. And, we’ll rapidly grow your follower base much faster. Please let us know if you are interested. Our posting method is highly targeted, and designed to maximize your business’ social media presence. We can multiply your followers by many times in just a short period of time, and grow it from there.
- Professional Video Production. Video is a crucial aspect in today’s online marketing for hotels and accommodations. We can produce a custom video for your property. We will then promote your video on all our social media channels. Your video will be featured on your profile page on all 20 IWB sites that you appear on. As mentioned above, your hostel profile information can appear in up to 15 languages, which means your video can appear on 20 x 15 actual webpages. That’s 300 webpages in total, which is significant. You also receive a copy of your video for your own private and commercial use. You get to choose the theme of your video.
To view some demos of custom videos we can produce for accommodations, please see this page:
Of course, this is a just a single case study. At Instant World Booking, we provide consulting and advice to hotel accommodations, hostels, and lodging of all sizes. We also provide custom solutions for growing accommodation businesses. Please contact us to find out how we can be of further assistance to your business.